Performance of Top 5 Personalization Apps in the UK for Q3 2021

Throughout the third quarter of 2021, the top personalization apps in the United Kingdom displayed distinct trends in downloads, revenue, and active user metrics. Here, we break down the performance of the leading five apps in this category.

Zedge™ Wallpapers & Ringtones experienced steady weekly revenue, peaking at approximately $3.7K in the final week of September. Weekly downloads fluctuated, reaching around 14.5K in mid-August before settling to 12.5K by the end of the quarter. Active users saw a moderate decline from 202K in late June to 196K by the end of September.

Facer Watch Faces observed a significant increase in weekly revenue, culminating at about $3.4K in early September. Downloads surged particularly in late August, reaching a peak of 5.1K. The app also saw a rise in active users, peaking at 12.1K in early September before declining to 9.1K by the end of the quarter.

Real Followers & Likes via Tag had a relatively stable revenue stream, with weekly earnings ranging between $730 and $1.4K. Downloads fluctuated throughout the quarter, with a noticeable dip to 889 in early September but rebounding to over 1K by the end of the month. Active users saw a slight decline, ending the quarter at approximately 1.4K.

WatchMaker Watch Faces showed an upward trend in weekly revenue, peaking at around $1.1K in early September. Downloads increased significantly in late August, reaching 796 before tapering off to 516 by the end of September. Active users similarly rose, peaking at 631 in late August before declining to 451 by the quarter's end.

ALIVE: Create and Customize saw a sharp decline in both revenue and downloads as the quarter progressed. Weekly revenue dropped from $1.2K in mid-July to negligible amounts by early August. Downloads followed a similar trend, decreasing from 11.7K in late June to just 210 by early August. Active users fell drastically from 12.7K in late June to 491 by the end of September.

These insights, sourced from Sensor Tower, provide a comprehensive overview of the performance of the top personalization apps in the UK for Q3 2021. For more detailed analytics and trends, visit Sensor Tower.